Social Media and Earth Day

Yesterday was Earth Day 2011 and I couldn’t help but ponder the effects that social media has had on our planet. Before social media became a prevalent tool in marketer’s arsenal, trinkets and printed materials were two of the primary tactics marketers had as means of keeping their brand in the front of consumers brains. Now I am not going to pretend to be old enough to have ever gone to a trade show, where companies shovel countless trinkets at everyone (aka plastic that will end up in landfill). But I am old enough to remember having my parent’s mailbox being bombarded with direct mailings. Although I recycled roughly 75 percent of them, I still can’t help but think about the trees that were cut down and the natural resources squandered in their production.

I believe that the acceptance of social media as a means of connecting with consumers will positively impact the planet and business.  I base this statement on the assumption that as social media becomes more prevalent as a means of connecting with consumers, less trees and other natural resources will be consumed.

Lets face it folks the trinkets embroidered with a company’s name and intended message don’t have the ability to form meaningful relationships with consumers. However, social media allows companies to have a meaningful conversation with consumers through a forum that allows for two-way communication. A perfect example of this would be companies using Facebook to communicate with consumers. Through the use of Facebook insights, companies have the chance to evaluate how their intended message is received by through the use of Facebook likes, page views and impressions. In addition to allowing customers to respond with their own content.  I have yet to see a direct mailer that can do that.

I believe the acceptance of social media will benefit business by allowing them to communicate with consumers in a manner that allows them to evaluate consumers responsiveness to the message.

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Traditional Advertising Obituary

Traditional Advertising, of the world, died in May of 2010, in Palo Alto California from complications related to social media. Traditional Advertising was the father of Billboards and Television commercials. His wife Big Business survives him.

Traditional Advertising was a committed husband and is best remembered for spending large amounts of money as a means of growing market share at the expense of truly understanding the needs and wants of consumers.

Traditional Advertising was a loving father to his two children Billboards and TV Commercials. Sadly, both of his offspring inherited the same genetic disorder as their father and are unable to create meaningful context based relationships with their customers.

The deceased’s loving wife, Big Business has recently founded a new charity by the name of Social Web Awareness. The money raised has gone to support cutting-edge research into the understanding the genetic disorder that plagued her husband and now threatens the life of her children.

Thanks to deluge of public support, research has discovered several conclusions about social media. These include the fact that disease has the power to provide companies with the chance to for create meaningful relationships with customers. As well as a better understand their customer and quickly disseminate information about their company and products to consumers.

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Social Media and Tea

Social Media Takeaways from Cha Dao Tea

  • Content Generation
  • Turning Consumer Insights from Marketing Events into Facebook Content
  • Responding to Fan Generated Content
  • Using Facebook to Build Brand Loyalty
  • Announcing Marketing Events Through Facebook

Curious About my Work Using Facebook to Grow and Foster Relationships with Consumers, Check my past work out at http://www.facebook.com/#!/ChaDaoTea

Takeaways Expanded

My experience with Cha Dao as a Marketing Intern, allowed me to gain invaluable experience managing our company’s Facebook page.  My primary duties included generating content and responding to fan generated content.

Working within the context of a small start-up, Facebook was a crucial part in our company’s efforts to grow. Due to our limited marketing budget, my efforts were centered on growing brand awareness and announcing upcoming events.

The highlight of my experience was developing a working understanding of our consumers and developing content that I believed would appeal to them. I was then able to analyze how followers responded to my content through the use of Facebook Insights.

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